French savoir vivre


It stands for unconventionality and individuality, for elegance and creativity at the same time. Barascon interprets that certain something, the 'je ne sais quoi', with authentic looks that emphasize personality. Inspired by berets from the area at the foot of the Pyrenees and beach hats from Deauville, by sunlit vineyards and the rhythmical sound of the sea – Barascon creates styles with a dash of extravagance that demonstrate joie de vivre and life experience and also curiosity about what the future may bring.

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To either take a stroll or to conquer the world. This attitude requires – beyond the esprit of an important cultural nation – a deeper sense of traditions, combined with a strong portion of coolness – or nonchalance, as the French would call it. As a brand, Barascon captures these purely French characteristics, reduces them to their essence and plays with them, with an eye on the exceptional. With its own attitude based on more than 100 years of its history, Friedrich W. Schneider GmbH & Co. KG links tradition with modernity and beyond.

Barascon's history

This light, these colors. The sky, the earth, the water:

Whatever it was that made the French so French, it was more than successful. From Béarn, where the beret comes from, to the maritime Normandy, from the rough Brittany to the famous Champagne, from the palms at the Mediterranean to the mountains of Jura, wherever one goes, France offers a cornucopia of inspirations – from which Barascon has drawn in the fullest and has woven a visceral connection.